FreightWaves
Future of Freight F3

Client Objective

Reimagine the Future of Freight Festival experience by transforming it from a traditional convention format into an engaging, festival-style event that encouraged connection, creativity, and energy reflective of the freight industry’s innovation.

Challenges

Historically held in a convention center, the F3 Festival needed a complete transformation to fit a concert venue environment while maintaining flow, functionality, and audience engagement. With last-minute changes, complex logistics, and an unconventional setting, the challenge was to reinvent the event without losing its professional integrity.

 

Solution

EDGE partnered with Firecrown to reimagine The Signal, turning a live music venue into a fully immersive corporate experience. By rethinking spatial flow, integrating outdoor activations, and introducing more experiential and festival-style elements, the EDGE team ensured a seamless blend of energy, creativity, and purpose. Through close collaboration and rapid adaptability, EDGE helped redefine what the Future of Freight Festival could be.

 

ROI

• Reimagined Event Identity and Format​

• Seamless Transformation of a Nontraditional Venue​

• Stronger Partnership and Future Event Vision