MICROSOFT
@POSSIBLE

Client Objective

Microsoft Search Advertising (MSA) returned to POSSIBLE to inspire marketers through AI and reinforce MSA as a trusted, must-buy partner. Under the theme “A New Era of Audience Engagement,” the goal was to build excitement around Copilot, spark new business, and impress clients and senior leadership.

Challenges

In a crowded B2B landscape, Microsoft needed an experience that felt fresh and engaging—breaking perceptions of B2B events as sterile. The activation had to captivate CMOs and senior marketers while impressing internal stakeholders and justifying future experiential investment.

Solution

EDGE created a high-touch experience blending innovation and hospitality. Attendees explored Copilot demos, enjoyed custom juices at a branded bar, and relaxed in a thoughtfully designed lounge that encouraged deeper conversations. Social sharing and giveaways extended reach beyond the event, reshaping perception and reinforcing MSA’s position as an AI-driven leader.

ROI