
U.S. TRAVEL ASSOCIATION
ESTO
Client Objective
U.S. Travel needed a partner to elevate attendee experience, streamline processes, and ensure flawless execution across their full portfolio of events, while shifting toward more intentional, atmosphere-driven strategies that foster connection and impact.
Challenges
With compressed timelines, last-minute changes, and diverse program formats, U.S. Travel required consistency and efficiency across multiple events without losing each program’s unique identity.
Solution
EDGE partnered across the portfolio to provide full-service AV production support, aligning creative strategies, design, and technical direction with program flow. By introducing efficiencies and adapting quickly, we delivered seamless execution while laying the foundation for a scalable, future-ready event strategy.
ROI
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Elevated Attendee Experience
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Streamlined Process & Efficiencies
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Consistent Program Quality

Your expertise, professionalism, and attention to detail made a huge difference in bringing our program to life seamlessly... THANK YOU for being such great partners!
Bridgett Hebert
Senior Director, Event Programming U.S. Travel Association
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